yay is a brand that defends French craftsmanship and responsible fashion. In a few years, we have managed to build a workshop in the heart of Paris with about 20 craftsmen who make all your jewelry with care by hand, while maintaining affordable prices. Our workshop produces thousands of jewels per month and it's already a great challenge every day!
Over the years, we have also managed to better manage our inventory and to produce more and more to order to avoid overproduction. Our workshop being in-house, our production capacity is limited and is adapted to your demand.
In this logic, we no longer wish to participate in black friday. We prefer to focus on your daily orders, create (holiday 🕺🏿) looks to inspire you, ensure your Christmas gifts 🧑🏽🎄, grow our team and develop our know-how 🛠.
Choosing yay for christmas is already making a super cool gift 💝, but it's also supporting a committed project: developing and promoting a craft know-how, and producing locally a responsible fashion!
We count on your support and we hope you will choose yay for Christmas 💫
Discover our Christmas store >