Portrait of Julie Terranova - YAY Founder
PORTRAIT
Julie Terranova
PORTRAIT
Julie Terranova
CELEBRATING THE EXCEPTIONAL
Exceptional is a key word for Julie.
A constant quest that marks his journey.
A word often used by his mother, by the way.
“My birth was not planned,
I tell myself every day that there must be a reason.”
_Julie
THE BIRTH OF INSPIRATION
Sundays spent painting, crocheting, embroidering or even pottery. It is a ritual with her mother that forged her creative identity.
This is what gave Julie the desire to create organic jewelry. From what already exists. From a precious gold wire that we shape to give life to our jewelry.
Dressing women's bodies is what drives him.
Creating sustainable jewelry that you can wear like a second skin is his obsession.
Today, Julie finds her inspiration at the crossroads between the oriental and Mediterranean culture of her parents and her Parisian life in the 10th arrondissement.
HIS VISION OF JEWELRY:
The Art of Thread
Each piece, formed by the sole power of the hand, cultivates the work of gesture to bring forth a new art: the Art of Thread.
A know-how that shapes the path of the thread from point A to point B. Jewelry punctuated by details that have become our signatures.
Knots, stones, intricate weaving and a refusal to use anything other than rolled gold, silver or gold.
At yay we demonstrate the power of detail, the comfort of quality, to lead a gentle revolution.
WITH OUR JEWELRY,
ASSUME YOUR IDENTITY
We prefer to leave the choice to you to create your own identity.
From minimalism to accumulation.
Our jewelry is designed as discreet talismans, to keep against you or as identity adornments to wear.
THE DEMAND FOR EXCELLENCE
Yay, it’s a heritage that is built and transmitted , day after day, new know-how constantly enriched with new gestures.
Self-taught, Julie was not born a jewelry expert. But what could have seemed like a disadvantage, has actually increased her creative freedom tenfold.
A freedom that allowed him to create expertise that is now recognized by the biggest luxury brands.
Julie and our team prove that nothing is impossible by creating an economic model based on excellent French craftsmanship in fashion jewelry.
“I started by doing everything, it’s natural for me to have the entire value chain within our company” _Julie
THE DEMAND FOR EXCELLENCE
Yay, it’s a heritage that is built and transmitted , day after day, new know-how constantly enriched with new gestures.
Self-taught, Julie was not born a jewelry expert. But what could have seemed like a disadvantage, has actually increased her creative freedom tenfold.
A freedom that allowed him to create expertise that is now recognized by the biggest luxury brands.
Julie and our team prove that nothing is impossible by creating an economic model based on excellent French craftsmanship in fashion jewelry.
“I started by doing everything, it’s natural for me to have the entire value chain within our company” _Julie
OUR COMMITMENT TO EXCELLENT FRENCH CRAFTSMANSHIP
In 10 years with the YAY workshop, we have created vocations and careers for fashion jewelers.
But our commitment does not stop at the doors of our Parisian workshop.
In collaboration with the national education system and the BOCI, we have created a training course that is now provided in several schools: the Haute École de Joaillerie de Paris, the Academy of Arts and Crafts, the Boulle School, among others.
“I want to show that excellent French craftsmanship is possible:
a virtuous, profitable and scalable craft”. _Julie
In 10 years with the YAY workshop, we have created vocations and careers for fashion jewelers.
But our commitment does not stop at the doors of our Parisian workshop.
In collaboration with the national education system and the BOCI, we have created a training course that is now provided in several schools: the Haute École de Joaillerie de Paris, the Academy of Arts and Crafts, the Boulle School, among others.
“I want to show that excellent French craftsmanship is possible: virtuous, profitable and scalable craftsmanship.”
_Julie