Editorial

This summer, embark for Rio with YAY Paris, aboard a collection full of life. The Summer 2024 collection embodies the joy and lightness of a festive and exotic interlude.

We are celebrating a decade of creativity driven by our passion for adorning bodies in motion with precious adornments that are as delicate as they are protective.

To mark the launch of a new range in 18-carat gold, a golden ticket will slip into your orders to try to win the iconic piece of the collection, the Pavé black diamond ring.

The end-of-year celebrations are fast approaching, it's time to show finesse by choosing the ideal Christmas gift for your loved ones. Like every year, yay is doubling its energy to...

On the occasion of Fashion Week , we welcomed the France 3 Ile-de-France team behind the scenes of the workshop for an exclusive report . Born from the power of...

The different types of yay rings Want to wear thin, creative, durable rings made in France? At yay we are experts in creating elegant and original ring looks to wear...

What is a body chain and how to choose it?

This jewel was designed to enhance the body: it hugs the shape, follows the movements of the body and glides over the skin.

Come back with us on this colorful year, full of creativity, novelties and fun!

yay is a brand that defends French craftsmanship and responsible fashion. In a few years, we have managed to build a workshop in the heart of Paris with about 20...

yay is a brand committed to the relocation of a French know-how but it is also a team of sensitive and strong women 💪

Hello back to school! 👋🏻 It's time to say goodbye to summer, ice cream and naps... So what better excuse to indulge in a little treat and splurge on a piece of jewelry without any guilt?

For its 2nd store of its own, yay chooses the south without hesitation: a return to its roots for our jewelry brand made in Paris, created in 2014 by Julie originally from the South of France.