The end-of-year celebrations are fast approaching, it's time to show finesse by choosing the ideal Christmas gift for your loved ones. Like every year, yay is doubling its energy to offer you sparkling jewelry to slip under your tree.


Giving a yay jewel is giving a unique, sentimental gift, full of emotion.

1 - The choice of crafts

Yay is a French fashion and jewelry house with almost 10 years of experience. Our mission: to offer precious and unique jewelry , designed from noble and sustainable materials, all in an authentic and artisanal approach.

Made in Paris, in the heart of the 11th arrondissement, our jewelry is designed and conceived according to our expertise in the art of wire . Each piece of jewelry is unique because it is made by the sole power of the hand of our artisan jewelers: it reflects their passion, their meticulousness and their art.

Great attention is paid to the durability of the jewelry and the materials it is made of. Among our selection of gifts, you can find 750/1000 gold jewelry (18 carat gold jewelry), rolled gold jewelry and 925 silver jewelry . Each of these metals is fully water-resistant and keeps its shine throughout the seasons.

All the stones and pearls we use are natural, we offer in particular black diamond jewelry, sapphire and cultured pearl .

Also, thanks to a creative process focused on research and innovation , our jewelers manage to bring innovative designs to life by skillfully shaping gold and silver wires. Through our creations, pure lines and elegant curves are revealed to dress the body.

Choosing to offer a yay jewel to your loved ones means promoting and participating in the construction of a new French craft, while cultivating this precious bond that unites you with unique jewels.


2 - Gift ideas

Like every year, we offer you several selections of gift ideas for women.

Let this guide guide you through finding the perfect gift that will make this occasion unforgettable.
  • Exceptional jewelry
Precious jewels that reflect the brand's know-how and technical innovations. Find among this selection our iconic body jewelry , where gold chains hug the curves and enhance the body, our revisited pearl necklaces , our Bouton hoop earrings made using the invisible weaving specific to the yay workshop.

  • Timeless jewelry
This selection brings together our must-have and best-selling jewelry, jewelry that is sure to please thanks to its sleek and elegant design. Bright gold and silver thread is mixed with yay's signature techniques to offer you a timeless gift selection.

For example, we offer pearl jewelry, the Twisted Flower ring , chain earrings or even our pearl lace climber .

  • Couture jewelry
Created for the most fashionable, discover our selection of couture jewelry gifts. Here we have selected jewelry with sharp and bold designs, reflecting the perfect fusion of our art and fashion.

These jewels push the limits of creativity like the nail ring or the Illusion earring . You can also find our sublime spinel hand jewel or our emblematic Half-Moon ring .

  • The boxes
To make your choice easier, we have created “ready-to-wear” gift boxes . These boxes of rings and earrings are made up of best-selling jewelry and allow you to offer a jewelry set for the holidays.

However, we encourage creativity to create your own compositions or to complete our box according to your personality or that of your loved ones. All our jewelry is designed to be worn together as you wish.

  • 18 carat gold jewelry
For the holidays, a new collection of 750/1000 gold jewelry (18 carat gold) is making its appearance. Discover jewelry enhanced by black diamonds, a rare gem with an intense color and unique luster, gold jewelry highlighting the art of thread cultivated by our workshop and cultured pearl jewelry.

Our two favorite gifts: the pearl bracelet and the black diamond ring . By choosing a gold jewel, you offer a lasting jewel, a real treasure to wear on the skin symbolizing a precious bond.

3 - Buy your gifts in store


For a memorable Christmas shopping experience, visit our stores . Our teams will be there to offer you personalized advice and guide you in choosing the ideal gift, the one that will make your loved ones' eyes shine.

Discover our jewelry stores in Paris and Aix-en-Provence where you can try on the jewelry so that it perfectly matches your style, or that of the person for whom it is intended. We have three jewelry stores in Paris: in the historic center of Montmartre ( 48 rue des Abbesses 75018 Paris ), in the heart of the city in the Marais ( 26 rue Pastourelle 75003 Paris ) and very close to Bastille ( 30 rue de Charonne 75011 Paris ).


You can also find us in Paris Rive Gauche, within the Bon Marché Christmas exhibition. Collections, iconic pieces and tailor-made events will be highlighted by this emblematic department store to celebrate the end-of-year holidays. Meet us on the ground floor of the store, opposite the jewelry area.


For the holidays, we offer you to personalize bracelets and necklaces for free by adding the letter of your choice, a letter created by hand and in wire by our artisan jewelers. This service is available in all our stores from November 13 to December 24, 2023.
November 02, 2023