Back to the roots 🌞

After 8 years of existence, during which we focused on digital development, then the opening of a first boutique in Paris (in the heart of the marais in the 3rd arrondissement) in 2020, and wholesales development via a network of more than 100 retailers, yay starts its retail expansion 💫

For its 2nd own store, yay chooses without hesitation the south: a return to its roots for our jewelry brand made in Paris, created in 2014 by Julie, originally from the South of France.

So we set up our new cocoon in the historic center of Aix-en-Provence.

The ochre facades of the pedestrian alleys in the center of Aix lead us to this new sunny cocoon: lime walls, powdery and warm colors, shop windows lined with little treasures, you can compose unique jewelry looks and discover our artisanal know-how 🛠

A crazy team with a lovely southern accent is here to welcome you and help you create looks that are just like you. To our dear southern customers: you can now come see, touch and try on our jewelry 🧡