Our history
Our history
Our history
Building a heritage
Since 2014, the yay house has been involved in supporting two pillars,
the preciousness of the work of artisan jewelers and the art of living of its customers.
Discover our history in a few key dates.
September 2013
September 2013
The premises
The premises
The story begins in the Parisian cocoon of Julie Terranova, the designer. Out of passion and driven by her intuition, she begins to create jewelry that suits her, both fine and resistant, that she enjoys wearing every day. Her distinctive creations quickly become the subject of curiosity. Until then busy in her position in communications, Julie chooses to devote herself fully to her heart's work, making jewelry.
The story begins in the Parisian cocoon of Julie Terranova, the designer. Out of passion and driven by her intuition, she began to create jewelry that resembled her, both fine and resistant, which she enjoyed wearing every day. These distinctive creations quickly became the subject of curiosity. While busy at her position in communications, Julie chose to devote herself fully to her favorite activity, which she had always loved, making jewelry.
"At the beginning, there is the desire to create, not a brand, but unique jewelry. I wear them, my loved ones love them;"
January 2014
January 2014
Launch of the yay project
Launch of the yay project
Julie is looking for a name to identify her universe. Attached to her Mediterranean roots, her source of inspiration, it is a Lebanese expression that will bring meaning to it "Yay chou hélou"! (*wow, that's beautiful!). Absolutely obvious, yay was born.
Through his travels and boundless curiosity, the fascination of reproducing landscapes and cultural masterpieces using natural stones.
“Doing everything with passion, in my living room-office-workshop, accompanied by a few artists, the yay workshop is taking shape .”
“Doing everything with passion, in my living room-office-workshop,
accompanied by a few artists, the yay workshop takes shape .
2015-2017
2015-2017
Opening of a workshop in the heart of Paris
Opening of a workshop in the heart of Paris
yay is making itself known through pop-up stores, designer events and first partnerships.
The opportunity to set up in a "workshop" boutique in the 9th arrondissement. From creation to shipping, each stage of the life of our jewelry is internalized.
This first living space also allows us to welcome and meet our precious customers.
2017
Development of the first signature techniques
Development of the first signature techniques
The yay jewel opens the way to a new know-how in Jewelry: the art of thread.
Born from the encounter between a gold thread, natural fine stones and curious hands, a crazy entrepreneurial project developed: inventing a new way of creating, manufacturing and wearing jewelry.
On all our jewelry, yay signature knots and weaves reveal our know-how.
2017
Development of the first signature techniques
Development of the first signature techniques
The yay jewel opens the way to a new know-how in Jewelry: the art of thread.
Born from the encounter between a gold thread, natural fine stones and curious hands, a crazy entrepreneurial project developed: inventing a new way of creating, manufacturing and wearing jewelry.
On all our jewelry, knots and weaves, yay signature, reveal our know-how.
January 2020 and June 2021
January 2020 and June 2021
A new move and a first store
A new move and a first store
2021
2021
A golden range
A golden range
Keen to provide its customers with a gold range, the workshop is opening up to the reflection of a new creative approach. Accompanied by a partner, yay is developing new designs and is welcoming its first goldsmith collection in 2021. This collection will be enriched with new models in 2023.
May 2016
The first body jewel
With the ambition to explore and dress bodily territories, yay creates its first body jewel. A complex piece rich in techniques illustrating the know-how of the workshop. Modeling, weaving, knotting, stone inlays, so many steps to develop our different designs of this intimate and precious jewel.
September 2021
A constant dialogue between the thread and the body
From its expertise in the body, the yay house constantly pushes its creative imagination.
Innovative, the nail ring illustrates this ambition to dress every part of the body.
January 2022
The first men's jewelry
Inclusivity, the mission to dress all bodies. Each jewel is designed to illustrate finesse and delicacy, the offer is enriched with new pieces designed to enhance male bodies.
May 2016
The first body jewel
With the ambition to explore and dress bodily territories, yay creates its first body jewel. A complex piece rich in techniques illustrating the know-how of the workshop. Modeling, weaving, knotting, stone inlays, so many steps to develop our different designs of this intimate and precious jewel.
September 2021
A constant dialogue between the thread and the body
From its expertise in the body, the yay house constantly pushes its creative imagination.
Innovative, the nail ring illustrates this ambition to dress every part of the body.
January 2022
The first men's jewelry
Inclusivity, the mission to dress all bodies. Each jewel is designed to illustrate finesse and delicacy, the offer is enriched with new pieces designed to enhance male bodies.
2022
Recognized know-how
Self-taught, Julie thinks of new models and ways to express her creativity in jewelry. Her attention inevitably falls on the traditional techniques of the jewelry industry, however the emotion she wishes to transcribe is elsewhere…
Under his leadership, yay then participated in the development of a new profession and expertise of excellence now recognized in France.
In order to enrich the know-how in fashion jewelry, Julie has worked with the BOCI to create a state diploma: the " Mention complémentaire bijou de mode ". This training has been provided in jewelry schools since September 2023 and allows students to learn new jewelry techniques.
Today, the term “fashion jewelry” has been made official, with the yay workshop having already welcomed and trained nearly 15 artisan jewelers.
August - September 2022
2022
Inauguration of the new Parisian workshop and the opening of three new boutiques
L’atelier du Marais is packing its bags for a place rich in history, located in the 11th arrondissement of Paris.
Listed as a historic monument, this new space with its bold architectural gestures has been home to craft trades since its construction in 1891.
yay is expanding and expanding its store network in France, alongside its first iconic address. Three new locations are being created to offer its customers new living spaces.
Abbesses Street (Paris), Charonne Street (Paris), Papassaudi Street (Aix en Provence).
Warm and unique, each boutique highlights the yay DNA by adapting to its local fabric in order to offer the best experience to its visitors.
October 2022
October 2022
A new, more committed production method
A new, more committed production method
A follower of more responsible production, yay is committed to mobilizing its workshop as close as possible to the real demand of its customers. A production to order which makes it possible to limit stocks and better manage the supply of raw materials necessary for the manufacture of each piece of jewelry.