OUR WORKSHOP
Before being a brand, YAY is a workshop where ten jewelers create with their hands, without any industrial action: no soldering, no casting.
In our workshop in Paris, our jewelry is made to order by the sole power of the hand.
The Art of Thread
Each piece, shaped solely by hand, cultivates the work of gesture to bring forth a new art: the Art of Thread.
A savoir-faire that shapes the journey of the thread from point A to point B. Jewelry punctuated by details that have become our signatures: knots, stones, meticulous weaving.
Julie Terranova, Founder
Sundays spent painting, crocheting, or embroidering with her mother. It was this ritual that shaped Julie's creative identity.
From this, the desire was born to create organic jewelry, from a precious gold thread that is shaped.
Self-taught, Julie was not born a jewelry expert. What might have seemed like a disadvantage actually greatly amplified her creative freedom. A freedom that allowed her to develop a savoir-faire now recognized by the biggest names.
Defy Chance,
Shape Your Destiny
Behind YAY lies a founding desire: to defy life's uncertainties and shape one's own destiny.
To shape one's destiny like the gold thread that the artisan molds and weaves with their expert hands. Against the skin, the jewelry comes alive like a promise one makes to oneself: to be more assertive, more daring, more oneself. In a word, free.
Our jewelry adorns the body like subtle tattoos that sometimes fade into the background and sometimes call out to us. They stylize forms, highlight curves, until, when layered, they become an armor of power.
Our Commitment to French Craftsmanship of Excellence
Over the past 10 years, the YAY workshop has inspired vocations and careers in fashion jewelry.
At the same time, thanks to our commitment to BOCI and in collaboration with the French Ministry of Education, we have helped create a diploma course in Fashion Jewelry, now offered at the Haute École de Joaillerie in Paris, the Académie des métiers d'art, École Boulle and many other institutions: the Fashion Jewelry specialist certificate.
Raise Your Standards
Rolled gold, silver or gold. Elegant and timeless jewelry.
The Art of Thread, The Art of Living
Unique expertise. Each piece of jewelry crafted to order.
Dress your body
To be worn in combination, like a second skin.
Raise Your Standards
Rolled gold, silver or gold. Elegant and timeless jewelry.
JEWELRY THAT CELEBRATES THE ADVENTURE OF BEING YOURSELF
To wear like a second skin
