The YAY brand
Before being a brand, YAY is a workshop where ten jewelers create with their hands, without any industrial action: no soldering, no casting.
In our workshop in Paris, our jewelry is made to order by the sole power of the hand.
Each piece, shaped by the sole power of the hand, cultivates the craft of the gesture to hatch a new art: the Art of Thread.
A savoir-faire that shapes the path of the thread from point A to point B. Jewelry punctuated by details that have become our signatures: knots, stones, meticulous weaves.
Discover the iconic pieces from YAY
Behind YAY lies a founding desire: to defy life's uncertainties and shape one's own destiny.
To shape one's destiny like the gold thread that the artisan molds and weaves with their expert hands. Against the skin, the jewelry comes alive like a promise one makes to oneself: to be more assertive, more daring, more oneself. In a word, free.
Our jewelry adorns the body like subtle tattoos that sometimes fade into the background and sometimes call out to us. They stylize forms, highlight curves, until, when layered, they become an armor of power.
Waterproof
The materials used to manufacture our jewelry ensure durability and resistance to daily activities and water.
Free shipping
We offer free delivery in mainland France for purchases over €80.
Handmade in Paris
In our Parisian workshop, our jewelry is handmade to order.
Sundays spent painting, crocheting, or embroidering with her mother. It was this ritual that shaped Julie's creative identity.
From this, the desire was born to create organic jewelry, from a precious gold thread that is shaped.
Self-taught, Julie was not born a jewelry expert. What might have seemed like a disadvantage actually greatly amplified her creative freedom. A freedom that allowed her to develop a savoir-faire now recognized by the biggest names.
Over 10 years, the YAY studio has inspired vocations and fostered careers for fashion jewelry makers.
At the same time, through our involvement with the BOCI and in collaboration with the French Ministry of National Education, we helped create a diploma program for Fashion Jewelry, which is now taught at the Haute École de Joaillerie in Paris, the Académie des Métiers d'Art, the École Boulle, and many other institutions.
