The company and the brand have grown fast and strong, but mostly thanks to you and for that we would like to say a big THANK YOU.

2021 has been a very structuring year for our little company: we have laid the tracks of a high-speed train, it was not easy but we have done well and above all we have created our TEAM.

In January we were 6 people in our cocoon in pastourelle, in December it is about 30 talents who work to create the magic yay! (Photo from our seminar in October 👆)

collections yay 2021

2021 was also marked by a lot of moving in, yay invaded the Marais!

In January, we all squeezed together in our first powdery cocoon on rue Pastourelle: the workshop, logistics, office and boutique. The team quickly overflowed into the WeWork offices, then the workshop expanded into a new dedicated space, then a second one in the wake to accommodate all our little fairy hands, and to finish the year in style, we opened a new pop up store to better welcome you.

map yay dans paris

In all this upheaval, we didn't lose our bearings: 2021 was still a year of creation!

Roches rouges, Caractères, Joaillerie creative, Flower up and La vie est une fête. 5 stories, 5 universes and 5 reasons to offer new jewels, always more adapted to the daily life and always more innovative.

collections yay 2021

Throughout the year, the workshop spreads its wings: new talents are recruited, fairy hands and alchemists make thousands of jewels per month.

You are more and more numerous each month to order on the e-shop, to come and see us in the store, and to follow us on the networks (stay tuned). On our side, we organize ourselves to be at the top, and we are so proud to see you in yay!

Once again, THANK YOU, because it's all thanks to you ❤️

And welcome 2022 ✨

December 30, 2021